Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

Avangate Values Painting School

Posted on November 10th, 2010 by

In case you missed it: Avangate just turned 5 – Happy Birthday, Avangate! :)

With this in mind and with a strong desire to unwind, we left the office and went for 3 days to the quiet town of Săcele, in the heart of Romania, close to the mountains.

Apart from enjoying the glorious scenery, we did a lot of fun activities to help us bond and discover new ways to put into practice the company values.

We also discovered the artist within. For 4 full hours we went back school, this time to to the art and craft classes. A very special moment. We basically  painted a huge picture split in several pieces. Imagine a large room full of people working frantically, ingeniously mixing colors, and making sure they are consistent across the board (difficult task!), and let’s not forget also the personal touch. […]

Avangate Wins 5 – Let’s See Who Won the iPad and the Kindle

Posted on October 20th, 2010 by

The Contest, part II

Wow, an amazing 200+ people took part in the “Avangate wins 5” contest. Going through all the answers was a wonderful experience per se – thank you all for your kind thoughts and words of appreciation – big happy smile on our faces.

Thanks for your thumbs up for our customer support, account managers, for helping you increase sales and manage your partners, for our affiliate network, impeccable accounting, for joining the same conferences that you go to and so much more. Here is how Avangate in your 5 words looks like: […]

Avangate Wins 5

Posted on September 28th, 2010 by

Avangate Wins 5!Avangate celebrates its five year anniversary today. To mark the occasion, we sat down on soft couches and thought hard about what we’ve gained in all of these years. And came up with a little concept that has since grown on us:

Avangate Wins 5:

  • 5 Years of Experience
  • 5 Years of Trust
  • 5 Years of Knowledge
  • 5 Years of Fun
  • 5 Years of Success

And Thousands of Enthusiastic Partners!


Plus we threw in an anniversary fun contest to go with it so we can celebrate together. Cool prizes to be won!

Now about our story, which actually starts in 1992, being part of a larger IT group. Avangate as a brand was born in 2005 – back then we were starting with the idea that we could bring a new level of services in eCommerce for the software vertical. It has not always been a smooth journey, but five years down the road tell us we did well. Our 1,500+ clients and 18,000+ affiliates surely agree.

[Tricky to make a selection of testimonials] […]

Interested in the software market in China?

Posted on December 2nd, 2009 by

Want to sell software in China?

I bet you do. It’s a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admittedly, there is a software piracy issue that shadows the country, still it’s a huge market and provides sales opportunities, especially in the B2B area.

A good enough reason for Avangate to partner with AliPay, China’s leading online payment service and part of giant Alibaba Group, so Avangate vendors can accept Alipay for China domestic payments in Chinese Renminbi (RMB or CNY). […]

Black Friday & Cyber Monday

Posted on November 25th, 2009 by

I’m sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a week in advance. But that’s not the point of this post.

The point is that Black Friday (Nov. 27th) and Cyber Monday (Nov. 30th) are definitely useful dates to keep in mind. […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]