Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

When the going gets tough, the tough get going… international

Posted on April 10th, 2009 by

A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. You may be already selling internationally in same language markets/through a few reseller partners – now is a good time to expand. […]

Thumbs up to online chat sessions

Posted on March 10th, 2009 by

A week and a bit ago I attended an Online chat about Twitter and micro-blogging with Bob Walsh. I was actually @ home with my two young children and had joined in late (there were transcripts provided after – very useful. Thanks, Neil).

While I was trying to catch up with what had been said and make sense of the conversation, I realized that no matter what the announced theme was, people taking part could find something interesting to say, share, comment, digress to other topics and overall enjoy the experience. 25 folks joining in an online conversation on a work-related issue and having a good time – this would be my summary of the whole thing. […]

How is the software channel coping with the crisis

Posted on February 27th, 2009 by

No more than 20 questions :) and you will receive a full copy of the survey report.

I won’t lie to you: at the beginning of the month we had no intention of doing a survey on channel distribution in the software industry. Now we are.  More than that, we have put more and more effort into it as we were designing the questionnaire and it’s grown into this wonderful piece of research … It  became my baby project. […]

The oval problem-solving table

Posted on February 16th, 2009 by

Last night I woke up at around 3 o’clock and I couldn’t go back to sleep. When I cannot sleep I usually think of work. What I have to do the next day, what I left pending the day before and so on.

Last night though I was thinking of our oval table (I’ll explain what that is), picturing a constant flux of people coming at the table, sitting down with a problem and leaving with a solution and a maybe a to do list. […]