Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

Cool Companies Interview Series: Dirac

Posted on October 18th, 2017 by

Dirac Research is a world-renowned audio technology company on a mission to invent the future of sound. I recently had the pleasure of chatting with Mathias Johansson, CEO and co-founder of Dirac. […]

How to Choose the Right Digital Commerce Platform for Your Software & SaaS

Posted on October 11th, 2017 by

So your software business is at the point where you think you’re ready for the next step. Be that to embrace a new business model, go into a new market, or simply optimize your eCommerce operations. You’re interested in finding a digital commerce platform that will help streamline sales and let you focus on your product and customers.

But how do you evaluate commerce platforms and choose the one that’s right for you? […]

10 Review Directories for Listing Your Software & SaaS Products

Posted on April 6th, 2017 by

Did you think that customer reviews were only important to the prospects you knew about? Well, that’s not the case. The fact is, 90% of consumers read online reviews before even visiting a business. Similarly, 77% of B2B buyers conduct their own research before talking to salespeople. Not only that, but buyers who consulted online reviews during the software selection process were ultimately more satisfied with their purchases.  […]

Upcoming Ecommerce Trends: What SaaS Companies Need to Know

Posted on March 15th, 2017 by

SaaS has been around a while, but it’s never been bigger: the SaaS market is expected to surpass $112 billion by 2019, while back in 2010 it was worth a mere $10 billion. How will this already massive market continue growing so much, and what are some of the issues that companies will face as SaaS surpasses the $100 billion mark? There are for sure many driving forces behind this growth and eCommerce surely plays a role – not only as an enabler, but also as a potential hindrance if not done right.

Read on to find out what SaaS companies should be thinking about over the next three to five years regarding eCommerce and use this engine as a growth accelerator. […]

Cool Start-up Interview Series: Zingtree

Posted on March 7th, 2017 by
Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder tool. While Applian has been around for 20 years, Zingtree is a new SaaS start-up that caught our attention with a successful entry in our contest for a 2017 SIIA CODiE Awards nomination fee. We wanted to learn more about Zingtree, so I had a brief chat with Bill, who’s much more than just CEO for this promising Silicon Valley company.
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What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Posted on December 20th, 2016 by

In any business, “customer success” is that sweet spot where you’ve converted a lead and turned them into a loyal advocate for your brand . However, that’s easier said than done. No doubt, you know the importance of reducing churn, but if you’re just focusing on one metric, you may be missing the bigger picture: making sure the customers that stay are getting real value from your product, rather than just making it work. What does “customer success” mean and how do you measure it? […]