Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

Cool Companies Interview Series: G-Lock Software

Posted on December 13th, 2017 by

This month’s “In the Spotlight” company is G-Lock Software, specialized in developing email marketing software solutions. Alex Markov, CEO and Co-Founder of G-Lock Software, talked to us about choosing an email marketing software, GDPR, email marketing trends and the growth process and future plans of his company.

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Go Beyond Subscription Management to Grow Your SaaS Business

Posted on November 23rd, 2017 by

A plumber couldn’t fix a leak if he didn’t know where it was. Likewise, if you have a SaaS business, you can’t get your team working on revenue uplift if you don’t know where you’re leaking revenue. To grow your SaaS business effectively, you need a set of tools at every stage of the customer lifecycle, so you can easily track conversion rates or other metrics and find where you could improve. […]

The Path to a High-Converting Customer Retention Program

Posted on November 15th, 2017 by

This blogpost is based on our webinar with Talia Wolf, Founder and Chief Optimizer at Uplift and one of the most influential voices in conversion optimization and retention.

 

Everyone knows a version of this stat: it’s 5X more cost-effective to retain a customer than acquire a new one.Yet too few of us are actually investing nearly as much in customer retention as we do in acquisition.

Creating a high-converting customer retention program is no accident, but it’s also no mystery: the steps to building an effective retention program have been tested and proven many times over. […]

Busting Payment Myths: Infographic

Posted on November 7th, 2017 by

Are you assuming that accepting payments online is enough to make your business take off? Convinced that choosing a payment provider can automatically help you improve conversion rates? Do you think payment processors absorb chargeback and refund fees? You might need our new payment myths infographic to set you straight. […]

Selling Software, SaaS or Online Services? Check Out the 2017 Digital Commerce Benchmark

Posted on October 24th, 2017 by

Staying on top of the software, SaaS and online services industry and purchase trends is absolutely vital if you want to sell your products and services online at a global level. […]

Cool Companies Interview Series: Dirac

Posted on October 18th, 2017 by

Dirac Research is a world-renowned audio technology company on a mission to invent the future of sound. I recently had the pleasure of chatting with Mathias Johansson, CEO and co-founder of Dirac. […]