Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

  1. twitter My Twitter profile
  2. linkedin My Linkedin profile

Check out her latest articles

Avangate Wins 5

Posted on September 28th, 2010 by

Avangate Wins 5!Avangate celebrates its five year anniversary today. To mark the occasion, we sat down on soft couches and thought hard about what we’ve gained in all of these years. And came up with a little concept that has since grown on us:

Avangate Wins 5:

  • 5 Years of Experience
  • 5 Years of Trust
  • 5 Years of Knowledge
  • 5 Years of Fun
  • 5 Years of Success

And Thousands of Enthusiastic Partners!

Hurray!

Plus we threw in an anniversary fun contest to go with it so we can celebrate together. Cool prizes to be won!

Now about our story, which actually starts in 1992, being part of a larger IT group. Avangate as a brand was born in 2005 – back then we were starting with the idea that we could bring a new level of services in eCommerce for the software vertical. It has not always been a smooth journey, but five years down the road tell us we did well. Our 1,500+ clients and 18,000+ affiliates surely agree.

[Tricky to make a selection of testimonials] […]

Interested in the software market in China?

Posted on December 2nd, 2009 by

Want to sell software in China?

I bet you do. It’s a multi-billion dollar market (packaged software accounted for US$4.7 billion in 2008) that has seen positive growth even through the recession. Admittedly, there is a software piracy issue that shadows the country, still it’s a huge market and provides sales opportunities, especially in the B2B area.

A good enough reason for Avangate to partner with AliPay, China’s leading online payment service and part of giant Alibaba Group, so Avangate vendors can accept Alipay for China domestic payments in Chinese Renminbi (RMB or CNY). […]

Black Friday & Cyber Monday

Posted on November 25th, 2009 by

I’m sure you all know that Black Friday traditionally marks the beginning of the holiday shopping season in the US. Well, nowadays big retailers are starting to promote Black Friday sales more than a week in advance. But that’s not the point of this post.

The point is that Black Friday (Nov. 27th) and Cyber Monday (Nov. 30th) are definitely useful dates to keep in mind. […]

60 Minute Crash Course on Channel Management

Posted on June 22nd, 2009 by

The joint Avangate – The VAR City webinar is just what the title says: a 60 minute crash course on channel management – touching on key things about selling through resellers, from what it takes to lay the foundations for a successful reseller network to the latest technologies available for channel management. […]

How is the software channel coping with the crisis – Results

Posted on June 17th, 2009 by

Software Channel Survey Results – download now!

As you know, we’ve done a survey on how the crisis is impacting the channel distribution in the software industry. We’ve looked at the results and – although not statistically representative (survey conducted on the internet on a self-selected sample)-, they make an interesting reading, showing some trends and providing tips & solutions for channel challenges.
[…]

When the going gets tough, the tough get going… international

Posted on April 10th, 2009 by

A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. You may be already selling internationally in same language markets/through a few reseller partners – now is a good time to expand. […]