Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

Upcoming Ecommerce Trends: What SaaS Companies Need to Know

Posted on March 15th, 2017 by

SaaS has been around a while, but it’s never been bigger: the SaaS market is expected to surpass $112 billion by 2019, while back in 2010 it was worth a mere $10 billion. How will this already massive market continue growing so much, and what are some of the issues that companies will face as SaaS surpasses the $100 billion mark? There are for sure many driving forces behind this growth and eCommerce surely plays a role – not only as an enabler, but also as a potential hindrance if not done right.

Read on to find out what SaaS companies should be thinking about over the next three to five years regarding eCommerce and use this engine as a growth accelerator. […]

Cool Start-up Interview Series: Zingtree

Posted on March 7th, 2017 by
Recently, I had the pleasure of speaking with Bill Dettering, founder and CEO of Zingtree, a SaaS solution for building interactive decision trees, and Applian, a video downloader and screen recorder tool. While Applian has been around for 20 years, Zingtree is a new SaaS start-up that caught our attention with a successful entry in our contest for a 2017 SIIA CODiE Awards nomination fee. We wanted to learn more about Zingtree, so I had a brief chat with Bill, who’s much more than just CEO for this promising Silicon Valley company.
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What Does “Customer Success” Mean for Software and SaaS and How Do You Measure It?

Posted on December 20th, 2016 by

In any business, “customer success” is that sweet spot where you’ve converted a lead and turned them into a loyal advocate for your brand . However, that’s easier said than done. No doubt, you know the importance of reducing churn, but if you’re just focusing on one metric, you may be missing the bigger picture: making sure the customers that stay are getting real value from your product, rather than just making it work. What does “customer success” mean and how do you measure it? […]

4 Key Takeaways from Avangate’s 2016 Yearly Digital Commerce Benchmark

Posted on November 9th, 2016 by

Security and convenience. These are two of the critical themes of our 2016 Digital Commerce Benchmark report, which took an in-depth look at the state of SaaS and online services. The period between August 2015 and July 2016 indeed saw a number of interesting findings that are both relevant and valuable to software providers around the globe.

Here are 4 key takeaways from our 2016 Yearly Digital Commerce Benchmark, and their potential impact on your commerce strategy. […]

Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition

Posted on October 25th, 2016 by

Today is the best day to lead in eCommerce. There are many opportunities provided by technology vendors to business owners, and also, the environment is very friendly. You can meet the right persons who can help you grow your business easier than 10 years ago.

To become a leader in the eCommerce market, you should know that every decision you make will affect your results. Every decision regarding the placement of your elements on the website, their color and size impacts the rate at which your visitors convert into customers. […]

Share your Views in the Transition to SaaS & Subscriptions Survey

Posted on September 20th, 2016 by

The software business is a constantly changing industry (right, like we didn’t know!) and SaaS & Subscription-based models have gained a lot of ground in the last few years. We see at Avangate a steady increase in subscription-based transactions, either from SaaS, online services or downloadable software that comes with a subscription attached. […]