Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

What Matters Most to Software Buyers: 2018 Software Buying Survey Results

Posted on September 18th, 2018 by

Do you care what software buyers think? If you’re selling software, you probably do—and you should certainly check out our most recent software buying survey results. […]

How to Transform Your Business into a Profitable Subscription Business

Posted on August 29th, 2018 by

So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started, as well as a full set of best practices to help you make the switch. Read on for a summary of our recent webinar with Subscription Insider’s Kathy Greenler Sexton and our own Philipp Reichardt, Vice President of Sales at 2Checkout.

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A Peek at the 2018 Q1 Digital Commerce Benchmark

Posted on June 27th, 2018 by

At 2Checkout, we always strive to bring you the latest in digital commerce data. Each year, we take a look at hundreds of thousands of worldwide transactions that move through our commerce platform. For the first quarter of 2018, there are no big surprises regarding the top countries: the U.S. stays in the lead in terms of overall sales, followed by the UK, France, Germany, and Canada, while Australia, Italy, Japan, the Netherlands, and Spain round out the top 10. […]

5 Essential SaaS Customer Acquisition Practices in 2018

Posted on June 5th, 2018 by

Developing a strong customer acquisition strategy is a vital component to SaaS growth.

Whether you are a new startup or an established outfit, converting more leads to customers at the end of your funnel is ultimately what you want. However, before you are able to convert them, you need to acquire the leads in the first place. […]

Webinar Wrap-up: Why Customer Retention is the Biggest Business Lever You’re Ignoring

Posted on May 14th, 2018 by

Is your company on the Fortune 500? There could be a spot opening up soon. […]