Rethink Commerce Blog

About Delia Ene

 Communications & AR Senior Manager Into marketing communications for technology since 1998 and loving it. 

My motto, because it’s what I‘ve been doing in most of my professional life.  I am an advocate of neat communication, well organized and integrated marcom actions. I’ve learnt a lot since I came to Avangate and enjoy the challenge of an impossible-to-get-bored-at job. Also a mother of two, so I have to be quick and efficient at everything I do (oh, that’s a rhyme).

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Check out her latest articles

The 2Checkout Digital Commerce Benchmark – Trends in the Last 12 Months

Posted on April 9th, 2019 by

How has the eCommerce business evolved from 2018 to 2019? For our latest Digital Commerce Benchmark, we analyzed millions of transactions worldwide that were carried out through 2Checkout’s platform over the last year.

This data should provide a helpful picture of modern commerce trends and market characteristics, which will assist in guiding your online sales strategy.

Here’s what we found: […]

eCommerce Trends for 2019 – Customer Experience, Personalization, and Technology

Posted on November 29th, 2018 by

The eCommerce Trends Survey carried out by 2Checkout with almost 1,000 companies across the world has revealed the latest digital commerce priorities, challenges, and plans important to them as we approach the end of 2018. The participating companies span a wide spectrum of industries and sizes, yet they all report similar concerns and approaches around eCommerce. […]

4 Content Marketing Challenges and How to Overcome Them

Posted on October 9th, 2018 by

Every marketer has heard the refrain: “content is king.” Yet only 9% of marketers had developed a systematic approach to content in 2017, according to Fernando Angulo, Head of International Partnerships at search analytics software provider SEMrush. In his recent webinar presentation, “Content Marketing Challenges for Your eCommerce Business”, Fernando outlined four major challenges that content marketers face and suggested how to overcome them and develop a systematic approach to content marketing success. […]

What Matters Most to Software Buyers: 2018 Software Buying Survey Results

Posted on September 18th, 2018 by

Do you care what software buyers think? If you’re selling software, you probably do—and you should certainly check out our most recent software buying survey results. […]

How to Transform Your Business into a Profitable Subscription Business

Posted on August 29th, 2018 by

So you’ve got a software business and want to make the switch to subscriptions, but aren’t sure where to start. You’re in the right place: we’ve got a nice solid framework to get you started, as well as a full set of best practices to help you make the switch. Read on for a summary of our recent webinar with Subscription Insider’s Kathy Greenler Sexton and our own Philipp Reichardt, Vice President of Sales at 2Checkout.

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A Peek at the 2018 Q1 Digital Commerce Benchmark

Posted on June 27th, 2018 by

At 2Checkout, we always strive to bring you the latest in digital commerce data. Each year, we take a look at hundreds of thousands of worldwide transactions that move through our commerce platform. For the first quarter of 2018, there are no big surprises regarding the top countries: the U.S. stays in the lead in terms of overall sales, followed by the UK, France, Germany, and Canada, while Australia, Italy, Japan, the Netherlands, and Spain round out the top 10. […]