Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.

So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done!

SEO Strategy

Mistake #1: You do not include SEO into site development specs

Outcome: Search engines may not be able to crawl your site, index its content and rank it accordingly. This can happen because of content included in images or Flash files, JavaScript links, too many variables in URLs and poor architecture (lack of topic categories, sub-categories and product pages).

• First and foremost, make sure your content is visible to search engines: use HTML to display important content and links throughout the site. For Flash sites it’s best to create a HTML version with a robots.txt which disallows the Flash pages, so that you don’t have duplicates.