Rethink Commerce Blog

About Cristian Dorobantescu

Cristian Dorobantescu is an entrepreneur involved in the software industry for over 10 years, with solid, proven track in business development, marketing, sales, and project management.

Founder and CEO of Axilus Services www.axilus-services.ro - a start up company doing mobile apps.

He enjoys writing an Entrepreneurship interviews blog at http://www.entrepreneurship-interviews.com

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Check out his latest articles

New Sales Channel in Europe: Intel® Business Exchange Software Store

Posted on May 15th, 2009 by

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Germany,  and France (official launch to follow by the end of the month). Good news. […]

Ways to Communicate with your Affiliates

Posted on April 17th, 2009 by

Thoughts about getting your voice heard in the crowd

See how Avangate communicates with its affiliates

Once you have a number of affiliates in your portfolio, keeping in touch with them and helping them make sales become paramount. Some software companies invest in creating a special position for this – the affiliate manager -, some deal with the affiliates through the already existing employees, but let’s say you have an affiliate manager.
[…]

Discount Coupons for Affiliates

Posted on March 6th, 2009 by

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a discount is often worth more than a brand they’ve used for a certain time or even a popular and reliable brand worldwide (we’re talking, of course, about similar features of the products being compared).

Of course, discount coupons are not a new technique for affiliate marketers, but in the near future we could easily foresee an abundance of promotions, discounts – let’s call them “deals”. […]

Fake it until you make it?

Posted on February 20th, 2009 by

I’m not sure how to start this post, but most techniques of overcoming the writer’s block say that you should write something and worry later about how it looks. Besides, I only have 27 minutes to write it until the next meeting.

Let’s see. […]

Exciting News for Avangate Affiliates and Vendors

Posted on January 16th, 2009 by

I remember from my early days as an affiliate that waiting for the commission check to arrive, then cash it in were amongst the most annoying things of the affiliate marketing business.

It was annoying because you had to wait for the money to re-invest instead on focusing on growing the business. Wire transfers sometimes are subject to high banking fees. […]

Work hard, play hard

Posted on November 14th, 2008 by

Join us for an informal gathering in Mountain View!

If you’ve met with one of the Avangate guys or gals, then you probably know that this year we worked hard. We attended lots of conferences, had presentations, booths and wrote a lot of white papers and other articles. But you should also know that we also like to play hard and relax with our friends and partners. […]