Rethink Commerce Blog

About Cosmin Deftu

 Technical Writer

Check out his latest articles

Using Technology to Unlock a Great Global Customer Experience

Posted on July 16th, 2018 by

Localizing your digital business for global commerce is unavoidably complex, but it doesn’t have to feel impossible. There are many tools, technologies and proven best practices out there to help you make the most of most markets where you’re selling your products and services. […]

3 Simple Steps to Localizing Your Website

Posted on May 22nd, 2018 by

Konnichiwa. Willkommen. Hello. Do you know what greeting to serve up to your website users? If you’re not speaking their language, you may be missing out on a considerable amount of sales. […]

Five Things to Consider When Localizing Your Payment Process

Posted on April 20th, 2018 by

No matter what you’re selling, there’s probably an opportunity for you to sell it in a new market.

To make the most of your opportunity to grow your business by selling in a specific region or country, you’ll need to support, besides local languages, local payment methods, currencies, as well as comply with local taxation and other legal requirements. […]

Turning the Tables on Churn – 7 Proven Strategies for Increasing Retention in the Age of SaaS

Posted on January 30th, 2018 by

We get it. Customer acquisitions are sexy and absolutely necessary for a SaaS company just out of the gate, BUT relying on new customers to maintain rapid growth is unrealistic, especially once you cross the $25M revenue threshold.

Of course, you need to acquire the right kind of customers in the first place, but it’s NO COINCIDENCE that the SaaS companies with the highest growth rates also have the lowest churn. […]