About Claudiu Murariu

 I am one of the web marketing specialists of Avangate team. I love users and I try to focus all my work around them. That's why web analytics is one of my main concerns here at Avangate.

When I'm not helping users find their way through the Internet and not offering software vendors advice for optimizing their websites, I go for outdoor activities. During the summers I enjoy good weekend flights in the Carpathian Mountains with my paraglider while in the winter I fool around with trying to snowboard. Russian movies and books never disappoint me.

Although I’m not an advocate of social networks :), you may find me, from time to time, here:

  1. stumbleupon My Stumbleupon
  2. linkedin My Linkedin profile

Check out his latest articles

Firefox for Web Marketing Ninjas

Posted on: October 30th, 2008 / Comments (8)

I am writing this article for at least 75% of you, who, according to our tracking tools, are using Firefox to read this blog. The chances are that your Firefox browser is not “naked”, as dressing it up is what makes it such a great and beloved browser around the world.

The best part of it, though, is you can customize it so that it really helps you in your web marketing work. You can add features that help you increase your online social capital or features that will make browsing, web discovering and source code debugging a breeze.

Being part of a department that works with Search Engine Optimization and Marketing, Web Analytics and Usability Consulting, I consider Firefox not just a simple browser, but a customized tool that helps us get things done faster and more accurately. We really rely on it, so here goes a big Thank you to the Firefox developers, wherever you are.

Author:
Claudiu Murariu

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4 Tools to Get More from your Google Analytics

Posted on: October 2nd, 2008 / Comments (7)
Analytics Minibible for Software Vendors

Download free e-book: "Analytics miniBible for Software Vendors"

Google Analytics is a great tool, but when you use it frequently, it shows some glitches. Having many profiles, trying to access certain type of data can be sometimes pretty difficult.

Here are 4 scripts that can enhance your Google Analytics Experience. They work with GreaseMonkey, which is a really cool plugin for Firefox, which allows you to customize the way a webpage displays using small bits of JavaScript.

  1. Show 100 by Lunametrics. Helps you automatically show all your profiles from the website profile list in Google Analytics.
  2. Google Analytics Report Enhancer by RoiRevolution. Brings up tens of new reports in Google Analytics. It also calculates for you “True Time on Site”, which is the average time spent on site, excluding all bounces.
  3. Google Analytics Downloader by Juice Analytics. Adds a highly valuable button to your keywords and referrers reports, stating who sent you unusual traffic. Really great info can be brought out of it.
  4. Cleaner Profile Switching by Erik Vold. With this simple script, when you select a new profile to view, you will see the same report you were just on, but it will be for the new profile which you selected. Also, if you wish to compare reports from two profiles, there is an option to view the new profile in a separate tab. Update: Erik Vold has created a Firefox plugin out of the  Cleaner Profile Switching GreaseMonkey Script, for easier management of the tool.

Author:
Claudiu Murariu

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