Rethink Commerce Blog

About Claudiu Murariu

 Digital Analyst Consultant This is a guest blog post by Claudiu Murariu, co-founder and lead analyst at InnerTrends, a company that helps SaaS companies increase customer engagement by exposing behavioral patterns that lead to conversion or churn.

Claudiu has more than 10 years’ experience as a digital analyst consultant for enterprise-level companies and large SMBs, including Orange, Samsung, Telekom, Intel, and Bitdefender, as well as many SaaS startups. His specialties are growth analytics, business intelligence, web analytics, data driven marketing automation. Claudiu is an online optimization enthusiast who is always on the lookout for new tools, discovering fresh angles that help further a company’s growth. His key strength is using data to find growth opportunities.


You can find him on:

  1. twitter Twitter
  2. twitter Quora

Check out his latest articles

What Makes Users Stick with Your SaaS?

Posted on August 21st, 2017 by

Find Your North Star Metric to Enable More Effective SaaS Customer Retention Strategies

 

Every company has one, but not every company knows it. No, it’s not a secret office passageway, or a skeleton in the break room closet. It’s a “North Star Metric,” or the SaaS customer retention metric that shows you exactly what you need to do to get users to stick with your product instead of defecting to a competitor. […]

Tracking Website Visitors’ Activity with Google Analytics – a Step by Step Guide

Posted on January 19th, 2017 by

Web analytics tools can help any business gather data, gain new insights from user activity tracking and use these insights to improve their business. Tracking website visitors and customer flow through your website is key to understanding how to attract more visitors and increase conversion rates. […]

When should I upgrade to Universal Analytics – and how does it work?

Posted on November 21st, 2013 by

Customers often ask me: When should I install the Universal Analytics code? 

I always reply with the same question: Why do you think you need it? They usually shrug their shoulders and look at me for a smart answer. Since this happens so often, I decided to write a blog post about it. This post will help you determine whether to upgrade, and walk you through the upgrade process when you decide to make the leap. […]

3 Custom Optimization Tips for Your Shopping Cart

Posted on May 14th, 2012 by

Shopping cart optimization can result in easily measurable, lucrative results, mainly because:

  • there is clear buying intent for the users that get to the shopping cart;
  • the goal of the optimization is very clear and straightforward: increase revenue. […]

3 Reasons why Shopping Cart Custom Domains Will Mean the End of Your Web Analytics Problems

Posted on April 24th, 2012 by
After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s a fact.

Why is it so hard to track flawlessly third party shopping carts? Mainly, because of the technology. Google Analytics uses cookies to track visitors and those cookies can only be accessed by the domain on which Google Analytics is installed, i.e. your website. […]

5 Tools to Boost Software Sales in 2011

Posted on January 27th, 2011 by

Both 2010 and 2011 have been called Year of Conversion Rate Optimization. And there certainly isn’t any mistake in that, given the burst of both knowledge and tools out there on the topic. And the best part of it is that most online businesses now have access to all they need to increase their sales, newsletter subscribers, followers etc. (and no more excuses if they don’t).

When it comes to selling software online, conversion rate is probably the metric with the highest impact on sales. So, to get you started I want to share with you  a list of 5 tools that I have tested both with the Avangate team, as well as during my recent period as software vendor. […]