Rethink Commerce Blog

About Carl Theobald

 President & CEO Carl Theobald is a seasoned technology executive with a proven track record of building high-performance organizations and bringing world-class products and services to market.

Throughout his career, Carl has also helped to build multiple venture-backed companies, including RubiconSoft, a company he co-founded to provide better visibility into demand for the manufacturing industry.

Carl received an MS in Engineering-Economic Systems from Stanford University and a BS in Electrical Engineering from Princeton University, where he graduated Summa Cum Laude. Carl is passionate about playing the piano and music composition, receiving the “Most Outstanding Musician Award” from the New England Conservatory.

Check out his latest articles

Avangate’s Vision of Customer Centric Commerce Gets A Major Investment From Francisco Partners

Posted on October 7th, 2013 by

I’m thrilled to announce we have just closed a very strategic transaction with Francisco Partners. With this transaction, Francisco is acquiring Avangate and investing additional capital to further accelerate our already impressive growth. Francisco Partners is one of the most respected private equity firms in the world with over $7 Billion under management and we are extremely pleased to find an investment partner who shares our vision of Customer Centric Commerce. Even more importantly, the capital investment will help us further scale up our operations, deliver expanded platform capabilities, and better serve and support you, our customers. […]

Redefining Vendor-Partner-Customer Relationships across Sales Channels

Posted on November 12th, 2012 by

Software as a service is shifting the software industry away from upfront implementation models and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, where self-service and customer support are increasingly intertwined. As SaaS vendors look to expand their sales channels and transition partner sales to subscription models, they may discover that traditional channel partners are not always well equipped to manage SaaS accounts. The changing software sales model requires new levels of partner oversight by vendors and increased customer outreach efforts by partners in order to succeed. Here are some steps toward achieving success with partner-based SaaS sales models. […]

2011 Was a Great Year. 2012 Will be Even Better.

Posted on December 31st, 2011 by

2011 – A year of tremendous expansion in how we serve our Software and SaaS customers

When I end a year, I like to take a moment to step back and appreciate what we accomplished.  2011 has been an incredibly exciting year for Avangate.

We launched our new Enterprise Edition Suite, expanded our overall service with close to 1.000 new features and enhancements, delivered new marketing and optimization services, and extended our global presence with new team members and offices, including our new North American headquarters in Redwood Shores, California.  All of this with the aim of helping our customers sell more software through any channel and any model. […]

Any Channel. Any Model. The Wave is Coming.

Posted on November 10th, 2011 by

Today around 30 percent of all software is distributed online and predictions are that it will account for 70 percent of all software sold in 2 – 3 years. Clearly, the cloud has changed virtually everything in how software is developed, distributed and consumed. Most importantly, it has given customers much more control: whether B2B or B2C, buyers want instant gratification and “frictionless” self-service transactions.  This disruption is also affecting pricing models as customers become more demanding about subscriptions or pay-as-you-go models. […]