Rethink Commerce Blog

About Brian Massey

Brian Massey brings science to organizations of all sizes. He is the founder of Conversion Sciences that offers conversion optimization services. He awakens scientists through online and corporate trainings.

Brian is the creator of the highly regarded Conversion Scientist blog, and the author of the Amazon Marketing best-seller Your Customer Creation Equation.

Check out his latest articles

Awaken Your Inner Scientist: Use Behavioral Science to Validate Ads, Redesigns and Landing Pages

Posted on January 29th, 2018 by

The TV series Mad Men popularized Don Draper and his creative genius. Don took a few bits of data about a demographic and used them to develop brilliant taglines his clients loved. The only problem? […]

The Science of Better Conversion

Posted on December 15th, 2016 by

Our job at Conversion Sciences is to design web tests for companies; tests that tell us exactly what we want to know about a web page or shopping cart and nothing more. We agonize over the subtle things that introduce bias into our test. We always want to test the right thing. […]