Rethink Commerce Blog

About Alexandru Busuioc

 Digital Marketing Content Writer

Check out his latest articles

What Are Buyer Personas and How to Create Them

Posted on July 30th, 2019 by

User personas were introduced in 1998 by Alan Cooper to inform design strategy when the internet wasn’t as smooth as it could be. Shortly thereafter, this same concept was applied to buyers. Buyer personas became a “thing” 3 years later in 2002. […]

3 Specific Strategies for Preventing Subscription Revenue Leakage

Posted on May 21st, 2019 by

We all know it’s hard to acquire customers—so once you do, it’s absolutely crucial to keep them around. We also know that it typically costs much more to acquire a new customer than retain an existing one. But there are so many reasons customers can churn from your business that it can be hard to know exactly where to start with efforts to prevent churn and other types of revenue leakage for subscription businesses. […]

Tips for Getting Started with a Business Growth Framework

Posted on March 26th, 2019 by

Growth is top of mind for most companies, but it can be tricky to get started with developing a growth framework. For one thing, most companies aren’t organized around growth, so thinking about growth requires a lot of collaboration between teams. Additionally, companies often don’t have easy access to all of the data they need to understand growth.

So how can you overcome these challenges and start growing your business? […]

Selling in Europe – How to Localize Your eCommerce Business for Local Markets

Posted on March 12th, 2019 by

As a digital company, your business is not bound by conventional borders and has the freedom and opportunity to reach customers anywhere in the world. And just as you look outward for new markets, customers are also looking beyond their physical borders for their goods and services. As a study by KPMG shows, online buyers are increasingly interested and willing to purchase goods from offshore merchants. […]

Why and How to Effectively Use Webinars in Your Content Strategy

Posted on March 12th, 2019 by

You’ve probably attended a webinar or two (or more), but are you using them effectively as part of your overall content plan?

In this blog post, we teach you the basics of hosting a webinar and how to use them effectively as you build out your content strategy and grow your business. […]

24 Best eCommerce News Websites You Should Follow

Posted on March 1st, 2019 by

Modern commerce is complex, global and always evolving – and the pace of change is only accelerating. If you work in digital commerce, it’s crucial to stay up-to-date with the latest developments in technology, business, shopper behavior and trends, laws and regulations, payments, logistics and more. How can you stay on top of all that information? Following the best eCommerce news websites is a good starting point. […]