The software market today is driven by the rise of cloud computing, forcing independent software vendors (ISVs) to fight commoditization-driven margin pressure, expand to new channels and markets, and move to “frictionless” self-service transactions. These new delivery models have irrevocably altered how software is developed, distributed and consumed…

… that was the heavy “marketing” intro. Now to the real world!

Actually, the truth is that the software world has changed and continues to change at a rapid pace. So let’s not just talk about it, let’s get together, learn how to understand the market challenges from the best in the industry and from each other, adapt these to our own reality, and do better.

So Avangate is inviting you to join us for a series of events during November and December – pick the location closest to you:  US, UK or China:
•    San Francisco: Thursday, November 10th, 2011, Zibibbo Restaurant
•    New York: Friday, November 18th, 2011, Crown Royalton Hotel
•    Beijing: Saturday, November 19th, 2011, Beijing Huang Yuan Hotel Ballroom
•    London: Thursday, December 8th, 2011, the Hospital Club

We’ve invited great speakers: Brian K. Walker, Vice President & Principal Analyst, Forrester Research, Inc., R “Ray” Wang, Principal Analyst and CEO, Constellation Research Group, Geno Prussakov, Affiliate Marketing Expert, AM Navigator LLC – check the links above to learn who is speaking at each location.

We’ll bring to the table not only great food, but also tips and guidance (and more!) on how to sell software and SaaS solutions in a world of many channels and many models.

Next step: register here. You’ll hear back from us – a friendly warning that places are limited and filling up fast!

Looking forward to meeting you there!

Like every beginning of November since 2006, you have the chance to meet us at the ESWC (European Software conference). This time, on the 6th and 7th of Nov (this weekend!), in wonderful Vienna.

Avangate is the Premiere Sponsor as we have been every year and we are proud to take part in the event, meet so many people passionate about software and exchange ideas.
As we did at ISDEF, we want to celebrate (again) our 5th anniversary. So prepare for toasting because on Saturday evening at the Epsilon Awards Ceremony the drinks are on us. ;)

Avangate is in Moscow this week, at ISDEF Autumn (Sep 30th – Oct 3rd). Wow! It’s the 11th time we are attending this event, by far the biggest software event in Russia. Avangate is the Special Sponsor of this edition and, like every year, we are proud to take part in the event, meet so many people passionate about software and exchange ideas on how to sell software worldwide in a way that is efficient, secure, locally relevant.

Avangate eCommerce consultants will make presentations on hot issues that impact software companies today – developing trust and optimizing conversion rates – and will also be available for one-to-one discussions throughout the event. So don’t miss them: