Rethink Commerce Blog

About Adriana Iordan

 Sr. Director, Product Management My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years' experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

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Check out her latest articles

How to Increase Your Conversion Rate by 10 Percent. At least.

Posted on July 25th, 2016 by

What’s killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads from converting. By pinpointing and optimizing those areas, you can dramatically, and often quickly, improve your conversion rates throughout your buyer journey. Here’s what you can do to optimize your cart conversion by at least 10 percent. […]

Tap into New Markets with Avangate 2012 Summer Release

Posted on July 17th, 2012 by

This summer, send your top selling products and services on tours around the world! The Avangate 2012 Summer Release is here to enable expansion to new markets, with granular control over your regional strategies. […]

Blooming Customer Experiences with Avangate 2012 Spring Release

Posted on April 5th, 2012 by

This spring brings blooming customer experiences, thanks to the latest major release update in the Avangate platform. Allow me to introduce you to the Avangate Spring Release, featuring an extended ordering API, deeper self-service configurability of the ordering process and enhanced shopper support through an upgraded myAccount area (end-user portals) and localization capabilities. […]

Avangate – Top eCommerce Provider according to Survey

Posted on October 15th, 2009 by

You know that we don’t like to brag about how the Avangate eCommerce platform is the best in the Universe ;) , but a recent survey of eCommerce providers for software vendors shows that, well… we are the best! Hurraaay!

It turned out that out of 14 major eCommerce providers rated by 192 software vendors on Andy Brice’s blog, Avangate was rated highest! […]

How Should Startups Approach ReadWriteWeb

Posted on July 23rd, 2009 by

ReadWriteWeb – Web technology blog

Bob Walsh’s new book, “The Web Startup Success Guide” has just been officially launched on Amazon. As promised in my previous post, here is another example of what you’ll find in his book after purchase. It’s a cool interview he made with Marshall Kirkpatrick, Lead Writer at  ReadWriteWeb, who gives advice to tech startups on approaching him with newsworthy information. Hope you’ll find it useful as well, here’s the interview:

Bob: What’s the right way for startups to approach you who want you to write about them? What’s the wrong way? […]