Rethink Commerce Blog

About Adriana Iordan

 Sr. Director, Product Management My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years' experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

You might also want to add me as a friend on your social media websites:

  1. twitter My Twitter profile
  2. linkedin My Linkedin profile
  3. stumbleupon My Stumbleupon
  4. facebook My Facebook

Subscribe to our RSS Feed for free software business updates!

Check out her latest articles

Best Tactics to Boost Average Order Value

Posted on September 28th, 2016 by

First, some basics

The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the goal is to increase profitability, then one of the options you have available is to boost these values to higher levels. You want to work smarter, not harder. […]

Tested Strategies to Reduce Involuntary Churn and Increase Customer Retention

Posted on August 24th, 2016 by

Bringing leads into your sales funnel and converting them to loyal customers and brand advocates is a process involving significant planning. However, even after a lead has become a loyal customer, the work is still not over. The focus then shifts to customer retention and enacting strategies to minimize both voluntary and involuntary churn. Proper strategies and communication are essential for reducing voluntary churn, but involuntary churn is most often caused by the improper tools. […]

Avangate Summer ’16 Release: Increase Recurring Revenue with Extended Pay as You Go Tools

Posted on July 28th, 2016 by

With the Summer 2016 release, Avangate unveils new functionality designed to power recurring revenue momentum, nurturing continuous customer lifetime value (CLTV) growth. Take advantage of the latest capabilities to accelerate time-to-value across the entire subscription lifecycle and fine tune your end-to-end monetization strategy.
[…]

How to Increase Your Conversion Rate by 10 Percent. At least.

Posted on July 25th, 2016 by

What’s killing your conversion rates? A complicated purchase funnel? Unclear product or pricing pages, shopping cart abandonment? There are a number of factors that can keep your visitors or leads from converting. By pinpointing and optimizing those areas, you can dramatically, and often quickly, improve your conversion rates throughout your buyer journey. Here’s what you can do to optimize your cart conversion by at least 10 percent. […]

Tap into New Markets with Avangate 2012 Summer Release

Posted on July 17th, 2012 by

This summer, send your top selling products and services on tours around the world! The Avangate 2012 Summer Release is here to enable expansion to new markets, with granular control over your regional strategies. […]