Rethink Commerce Blog

About Adriana Iordan

 Sr. Director, Product Management My passion for software marketing and e-commerce development, together with my Computer Science diploma and over 7 years' experience in online marketing strategy and planning, user experience, conversion rate analysis and product marketing have brought me at Avangate.
I was glad to serve a two year term on the Board Directors of the Association of Software Professionals until 2010.

I have been passionately involved in web technologies and focused on helping software companies to sell more and to better understand the online business even prior to Avangate.

My personal interests revolve around rock and jazz music, art films, internet media and literature.

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Check out her latest articles

What You Need to Know About Local Payments in Japan

Posted on December 22nd, 2016 by

Any business operating internationally knows you cannot succeed in a country without first knowing its financial trends and structures. Understanding just how potential customers tend and expect to pay for your software, particularly when it comes to recurring payments, is a crucial part of developing a service that resonates with your local audience. […]

Avangate Launches the Growth Accelerator Suite

Posted on November 29th, 2016 by

For the Fall ’16 Release, Avangate launches the Growth Accelerator Suite, a collection of out-of-the-box tools that embed best practices designed to maximize Software and SaaS sales. Our latest features and capabilities make it easy to go beyond acquisition and optimize your digital commerce lifecycle globally, with one specific goal in mind: sustainable growth. […]

5 Coupon Conversion and Retention Best Practices for Sustainable Growth

Posted on November 29th, 2016 by

Promotions continue to drive engagement for omnichannel commerce, offering the extra nudge that increases conversion and retention rates to power growth for your business. We’ve put together a list of best practices and scenarios so you can test whether your next promotions not only acquire new customers more efficiently, but also boost metrics like customer value and recurring revenue. […]

5 Best Practices for Growing Customer Lifetime Value with Email

Posted on November 29th, 2016 by

Increasing engagement continues to be the top focus of marketing divisions in companies of all sizes, along with boosting conversion and retention metrics. Here are five best practices for growing your customer conversion rates and customer lifetime value (CLTV) with email marketing.

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8 Tips to Consider When Creating Pricing Packages for Subscription-based Software

Posted on November 3rd, 2016 by

Subscription software revenue is expected to hit $130 billion by the end of this year. That’s a 21 percent increase over 2015. There’s no doubt, the subscriptions model is gaining ground. However, even the best products can fail in the market, simply because of poor pricing strategies. And the truth is that pricing is hard. Determining the right price and model for your subscription or SaaS offering is one of the most difficult decisions a software business needs to make. Set the initial price tag too high and you risk pricing yourself out of business. Set it too low, and you could find yourself at the bottom of the market, with a customer base unlikely to provide much value over the long-term. Your pricing needs to offer a cost structure that gives customers the innovation, flexibility and service they demand for the price and terms they are willing to pay. […]

Best Tactics to Boost Average Order Value

Posted on September 28th, 2016 by

First, some basics

The Average Order Value (AOV) is defined as the average dollar amount that a customer spends when placing an order, either via a conventional website or a mobile application. If the goal is to increase profitability, then one of the options you have available is to boost these values to higher levels. You want to work smarter, not harder. […]