Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it’s up to all entities in the buying process – vendor, resellers, affiliates – to optimize this in order to generate more sales.
|From the data we have, the customized shopping carts perform 2.7% better (in absolute value) than the others.This means that if you optimize your order interface, you may generate an additional sale for each 37 sales you’re already generating.|
As a member of the Avangate Affiliate Network, you have advanced tools to improve this very important KPI. One of the unique possibilities we offer in our affiliate network is the affiliate order interface customization.
Did you ever wonder how the users act during the buying process? What happens after your visitors are redirected to the shopping cart / Avangate secure servers?
If you’re using buy links directly to the shopping cart on your affiliate website, you should consider customizing your order interface template, at least for the following reasons:
Don’t forget – a very important part of the customization part is continuous testing – you shouldn’t look at this as a one-time operation after which you’re done, waiting for your conversion numbers to skyrocket.
Along with some vendor shopping cart examples, here are a couple of customized affiliate order interfaces from our network that have very good conversion rates:
Here’s what they have to say about this:
[…] Of particular note is the optimization that we can now do that we weren’t able to with other companies. On their system, we’ve been able to increase revenue at our antivirus review site by over 20% and conversions over 30%, which are good numbers by anyone’s measure. […] – K. Smith, Co-Editor
As you can see, all of them have something in common – they preserve the layout of the original website, with contextual information added for the convenience of the buyer.
So, my advice is to go ahead and start customizing your affiliate shopping cart. The worst thing that can happen is to increase your commissions! :)