Today the world celebrates Ada Lovelace Day (ALD), an international day of blogging to draw attention to women excelling in technology. Ada Lovelace is often referred to as the worlds’ first programmer, as she wrote a series of instructions for Charles Babbage’s proposed mechanical computer that would calculate Bernoulli numbers back in 1843.
The fact that the inventor happened to be a woman doesn’t necessarily make me feel prouder that I’m a woman, but I admit it’s a an argument I would probably bring on the table in a gender debate. On the other hand, I do find ALD to be a great opportunity to think about other wonderful women that I follow, admire and respect in the worlds of online marketing & software business.
For the “yes, you can” attitude I like to turn to the wonder women of Outspoken Media and for my daily inspiration I feel close to both my colleagues Adriana (actually she’s my boss:) and Carmen (our CEO) who really know how to push things forward in the most non-intrusive way possible.
But the best part at Avangate is that we get to work with great clients and wonderful people who know how to build and market great software and most importantly, really care about their customers. One of these clients is Movavi, developer of best seller video converter software, which happens to be managed by a woman, Natalie Khudyakova. She was kind to answer a few questions about how it feels like to be part of Movavi and to share insights about leading it. Here is the mini interview:
I was brought up in Novosibirsk, one of biggest IT centers in Russia, the so-called Siberian silicon valley. I’ve always been fascinated by devices and information technologies, so after university I joined a gaming software company as an online marketing professional. It took me two years to gain experience and knowledge of the software industry, so in 2004 I decided to join efforts with my good friend Sergey Pavlishin, who is now Movavi CTO, and start our own company.
I knew how to market software products and he knew how to turn ideas into code and make products work. Our first program – EnhanceMovie (now Movavi Video Editor) – was ready just in a couple of months after the company’s launch and that’s how it all started.
needs of our users
Movavi Video Converter
But we also did a great job developing a website, organizing efficient online marketing campaigns and defining the most appropriate sales channels.
For small to mid-sized companies, I’d say “Yes”. When a company needs to enter a new market, the one thing it definitely lacks is the insider knowledge of the market and relevant business ties. One can try and enter a new market all by itself, but that’s a bad idea as it takes too much time and effort. When opening a representative office is unjustified, a network of professional, seasoned tele-workers is a sound idea. You only have to find such people and they will do the rest of the job.
So my Ada Lovelace is Natalie from Movavi and a big thank you goes to her and her team for being a wonderful partner!
Now it’s your turn: is there someone special you admire in the software industry that you feel like mentioning today?