Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings.
So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done!
Mistake #1: You do not include SEO into site development specs
Mistake #2: You link to everything from the Home page menu
Outcome: Your most important pages do not receive the lion’s share in terms of “link juice” (PageRank, trust and authority), as it is spread among tons of non-critical pages. As a consequence, search engines do not perceive them as top pages… and neither do your visitors.
Mistake #3: “Click here” is your default anchor text for internal links
Outcome: You fail to capitalize on the SEO power of internal links and their keyword-rich anchor texts. There are 6,760,000,000 results in Google for “click here” and 8,140,000,000 for “more” – is that your real competition?
Mistake #4: Your competitors are chosen according to vanity keywords
Outcome: By not understanding the search buying cycle, you risk competing for broad keywords that don’t bring in sales. All of this while ignoring the mid & long tail of search, which can be more profitable.
Mistake #5: Your main keywords are all over the site
Outcome: Your pages compete with one another for your most important keywords (this is called keyword cannibalization). It doesn’t mean that your site is more relevant for those keywords, just because you use them everywhere. Actually, it means that no page is relevant enough to rank highly for the desired terms.
Mistake #6: Your URLs don’t include keywords
Outcome: Both site visitors and search engines have to make an extra-effort to identify the topic of the page.
Mistake #7: Your site has lots of pages, but not enough (spider-friendly) content on them
Outcome: Maybe your visitors see your Flash pages as content-rich, like your product images and click on your download buttons. Search engines, on the other hand, need HTML text to figure out what your pages are about and rank them accordingly.
Mistake #8: You use keyword stuffing as a sign of relevancy
Outcome: This one is easy. Your site gets penalized. Search engines won’t like content stuffed with keywords that real users don’t find valuable.
Mistake #9: You don’t pay attention to duplicates
Outcome: Your www and non-www domain are two different addresses for search engines and the same happens with www.domain.com and www.domain.com/index.html. This means duplicate content, divided incoming links and ultimately loss of “link juice”. Too bad for your rankings.
Mistake #10: You have 100K+ of links from just a few IP addresses
Outcome: Search engines don’t favor irrelevant sitewide links, high link volume of low quality and anything that may look artificial or manipulative.
Mistake #11: Your 100K+ links all have the same anchor text
Outcome: This is a clear sign of anchor text manipulation. Try to vary your keywords and build links to deep pages, not only your Home page. It’s all about diversity.
That’s not all, folks. There are many more SEO traps one can fall into. So feel free to state the most annoying SEO mistakes you’ve ever seen, right here in the comments!